[Masterclass] Build a 'video-first' sales strategy
Personalized Videos for Healthcare Insurance
Breaking the Complexity in Healthcare Insurance with Personalized videos
Breaking down the complexity with personalized videos for Healthcare insurance
The health insurance industry is undergoing a radical shift and the policies are getting more complicated, more so in the present scenario. Even today more than 50% of the population in some of the most developed countries are insurance illiterates. It is a herculean task to educate members about critical aspects and also ensure delivery of information in a way that will engage them. How to strike a balance between the members and the payers? And what if there is a way to solve the biggest problem of both the Payer and the Member with one solution?
You can use personalized video experience to welcome new insurance members on board and clarify new plan features with the click of a button. Explaining the most important part of the coverage benefits that members have chosen will foster a mutually beneficial relationship. It can help reduce call costs on new member care, encourage digital service adoption, and provide customer satisfaction.
Aid with Open Enrollment:
Personalized videos become a bridge for valuable communication eliminating repetitive or unnecessary messaging but enhancing individual experience. First-time enrollment assistance using videos; guiding members about plan change, slot for open enrollment by introducing piecemeal information at appropriate periods during their journey, reduces a lot of stress on customer support.
Easily understand the Explanation of Benefits:
Make the trickiest part comprehensible. Insurance jargon such as Deductible, Coinsurance, and Out-of-Pocket Limits can be detailed graphically using the actual claim numbers itself in a video. This helps plan members better understand statements related to care costs and increases the adoption of value-added services. An interactive video experience will help both members and payers reap benefit from the plan.
Video Responses to Claims and Coverage Questions:
Queries relating to claim covers, co-insurance related costs on bills that are addressed by an agent involve long wait time. Cut short this with micro-video tutorials. Also, encourage members to record their questions through videos and post it to agents which could become a video repository by itself and reference for other members.
Make Healthcare Insurance Less Complex with Videos
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